Internal Linking Strategies for E-Commerce Websites

 

If we visualize the concept of internal and external linking as a net that represents your eCommerce company, it’s clear they’re both an important part of your eCommerce SEO strategy.

External links connect your web of information to multiple outside sources. The more connection points, the wider your net spreads, and the more strength it has to various outposts.

It’s easy to see why backlinks are critical — but what about those internal links? What happens in the middle of the net when the outer edges are being expanded?

Internal links are just as important for the structural integrity of your digital marketing. These inner connections build strong networks within the site itself. They add webbing between the gaps and make sure none of your product or content pages slip through the cracks. They give Googlebot the ability to efficiently crawl your site, while also providing more resources and value to your customers.